2014 Brazil World Cup Emblem

Written by Sebastien on 20 November 2012. Posted in 2014 Brazil World Cup

Each World Cup Tournament has it's own emblem, a logo that is used to help football fans all over the world connect the whole tournament with this unique image. Of course, World Cup Emblem is also useful for branding reasons: Merchandising is built around each tournament's logo, sponsors use the power of this unique image and people all over the world recognise it easily, bringing to memory all the great times that each World Cup has offered to them.

Brazil is a unique country, a country full of colours. So the World Cup 2014 emblem should be colourful, with green, yellow and blue being the colours that are mostly used. No less than 25 design agencies -based in Brazil- submitted their proposal for 2014 World Cup emblem but the winner was "Africa", a brazilian agency.

Looking at the emblem, we can see three hands holding the world's most famous trophy: the World Cup Trophy. The two main concepts of the particular emblem are Victory and Union. Except for being the colours of Brazilian flag, yellow is the colour that repsesents the sun and also the beautiful brazilian beaches. Green reprsenets the tropical environment of the country.

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